4 Great Lead Generation Sales Tools

Sales Tools

Cold calling is an old yet trusted method of lead generation. However, it is often frustrating and time-consuming.

There are more efficient and effective ways of generating sales leads in today’s market. Below are four great lead generation sales tools.


  • Trade shows and exhibits – This provides a great opportunity for businesses to have face-to-face contact with potential buyers. It is an open forum that facilitates communication and relationship building. This type of personal contact with potential customers is invaluable. You can capture their attention and truly make an impact.


  • Social media – Use social media platforms to generate leads. Direct mailers are outdated. Replace them with social media outreach campaigns. Facebook and Twitter are the obvious top social media websites. If you are marketing to a younger crowd, consider using Tumblr as well. YouTube is considered one of the top search engines and enormous numbers of people visit the site seeking information. Creating simple and helpful videos to post on YouTube is a very effective lead generation tool. Use the internet to your advantage.


  • Giveaways – Giveaways are a wonderful way to generate sales leads. Providing valuable information is a common practice. This often comes in the form of an e-book, guide, or webinar/seminar. Coupons also make a great giveaway. The options are endless. Do not be afraid to think “outside of the box.”


  • Software – High-quality lead generation software can prove to be very useful. It can help you gather, organize, and analyze data. There is a variety of software available. Find one that is versatile and can grow with your business.


The world is changing at a rapid pace. Your sales and marketing plan must adapt to this movement and flow. Use the sales tools above to generate sales leads in today’s ever-changing market.

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