Marketing Trends of 2019

Mission Newsletter, 1/9/19 “The best way to predict the future is to create it.” –Peter Drucker The Story The marketing director stared at her desk. She was facing a moral problem. For years, her company had only been hiring female models that the mainstream considered “beautiful.” And now she was realizing that it was affecting her own daughter’s […]

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A Radical New Approach To Building Habits

Mission Newsletter, 1/8/19 “Quality is not an act, it is a habit.” -Aristotle The Story Life wasn’t always easy for the girl. She had been born into extreme poverty to an unwed teenager. Shortly after her birth, her young mother moved away to find work in a large city. She was left to be raised by […]

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Start at the Roots

Mission Newsletter, 12/20/18 “We will never know ourselves if we do not know our history.” -Maulana Karenga The Story The gravel stung as his face scraped against it. The weight of the men on top of him was suffocating. He struggled to wrestle himself free, but he wasn’t strong enough to escape. All he could do was […]

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Reimagining Public Transit

“Transportation is the center of the world! It is the glue of our daily lives. When it goes well, we don’t see it. When it goes wrong, it negatively colors our day, makes us feel angry and impotent, curtails our possibilities.” -Robin Chase The Story Imagine a city ten times the size of London, whose population […]

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One Fish, Two Fish, Red Fish… White Fish?

“If your content isn’t driving conversation, you’re doing it wrong.” –Dan Roth The Story The CEO’s large tuna business was facing hard times. His crews hadn’t had any large scores in their usual territory and their business was on the brink of failure. Growing more desperate by the day, he sent his crews out to try different fishing […]

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