The Answer To Life, The Universe And Everything…

Sales Efficiency

…is 42.

“There is an art, it says, or rather, a knack to flying. The knack lies in learning how to throw yourself at the ground and miss.” –Douglas Adams

Food For Thought

The Answer To Life, The Universe And Everything…

… is 42. 😂 😂

On this day in 1978, the first episode of The Hitchhiker’s Guide to the Galaxy radio show broadcasted. Written by Douglas Adams, the show originally aired on BBC Radio 4. After only a few episodes, they had already accumulated a cult following. BBC World Service, NPR, and CBC Radio picked it up and from there it spread like wildfire.

For those of you who aren’t familiar, the show follows the adventures of Arthur Dent, an Englishman, and Ford Prefect, an alien who writes for The Hitchhiker’s Guide to the Galaxy. We join Arthur and Ford right after the Earth has been destroyed by a Vogon constructor fleet that is making way for a hyperspace bypass. They escaped the demolition by hitching a ride on a passing Vogon spaceship. From there, their story really begins.

What on Earth (or in the Galaxy?) lead to Adams writing this story? The idea came to him while he was hitchhiking from London to Istanbul with a stolen copy of Hitch-hiker’s Guide to Europe. According to Adams:

“I got frantically depressed in Innsbruck … When the stars came out I thought that someone ought to write a Hitchhiker’s Guide to the Galaxy because it looked a lot more attractive out there than it did around me.”

So what made The Hitchhiker’s Guide to the Galaxy so noteworthy? Outside of how absolutely hilarious and well written the show is, it revolutionized the audio entertainment industry.

It was the first BBC radio comedy produced using stereophonic techniques. Before the show aired, it was thought to be impossible to use stereo for a radio comedy. After it aired, it became mandatory.

In 1978, the technology for mixing sound was very limited. Adams’ studio had only one eight-track tape recorder so many of the effects in the show had to be mixed live. To do that, they had to set up tape loops of background sound throughout the studio and play them while the actors talked.

For actors whose voices needed to be edited in post (to sound like an alien or robot, for example), they had to be recorded separately from the ‘human’ characters.

Supposedly, Stephen Moore, who played Marvin the Android, recorded his performance in a cupboard and didn’t meet any of the other actors in person until after the first recording session was complete.

But no matter the details of how the show was recorded, each 30-minute episode was revolutionary in its use of music and sound effects. It changed how we do radio, pushed the limits of audio storytelling, and remains an inspiration to all of us in the industry. 😊

Give It A Listen

Listen To The Originals

“In the beginning, the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move.” –Douglas Adams

If you haven’t heard the original episodes, you can check them all out — for free! —

(Or, if you are more of a visual guy or gal, you can check out the movie adaption here.)

Mission Daily

How Podcasting Works

In this episode, Chad sits down with Chris Lochhead, host of theLegends and Losers podcast. They talk all things audio storytelling and what it looks like to build and grow a podcast.

Topics discussed include:

  • The Keys to a Successful Podcast
  • Branded Content vs. Pop-Ups
  • How to Grow an Audience
  • Podcasts as Augmented Reality
  • And more!

🎧 Listen to the Episode 🎧

Deep Dive

How Audio Stories Captivate: The Emotional Appeal Of Listening

“Beyond the obvious convenience factor of listening on the go, what is it that makes some audio storytelling so engaging? And what happens in the brain when someone hears a really compelling story?”

Read the article.


Also On This Day…

… in 1817, The New York Stock Exchange was founded.
… in 1979, The Compact Disc (CD) was presented to the public.
… in 1996, Fargo was released in the US.

Sign Off ✌️

Happy Friday!

“Time is an illusion. Lunchtime doubly so.”

What are your favorite The Hitchhiker’s Guide to the Galaxy quotes? Tweet them at us 👉 @TheMissionHQ.

Congrats! You have successfully reached another week’s end! 💃🕺💃🕺 🎉 🎉 🥳 🥳 🍻🥂

We’ll see you again on Monday!

This was originally published on March 8, 2019 as The Mission’s daily newsletter. To subscribe, go here.

About Us is a new kind of media company. We publish stories, videos, and podcasts to help smart people get smarter.

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The Answer To Life, The Universe And Everything… was originally published in The Mission on Medium, where people are continuing the conversation by highlighting and responding to this story.

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