Bugging Out

The Mission Newsletter, 5/3/18

“We cannot solve our problems with the same thinking we used when we created them.” -Albert Einstein

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News That Matters


What’s bugging you?

Probably all the insects that are carrying diseases at a higher rate. According to federal research released this week, ticks and mosquitos are infecting more and more people with diseases such as Lyme and Zika. The study states that the rate of people infected with these diseases has tripled over the last 13 years.

There are many contributing factors to the spike, but the main one is likely that summers are becoming longer and hotter, which yields ample breeding time for the creepy crawlers.

Luckily, there are ways you can protect yourself from the bug bites. The CDC recommends covering up exposed skin if you are outside, and especially if you’re hiking. And they also suggest using a bug spray on any skin you are unwilling to cover up.

For more, check here.


When Success Feels Like Failure:

This is the story of a man who failed in business, tried to quit, but found encouragement… and the right business idea… in an unlikely place.

“Within a blink of the eye, Epinions grew to hundreds of employees.

Then the internet bubble burst. Dot-coms became dot-bombs. Investors who had once encouraged him to burn more money now demanded lower expenses and profitability.

He knew what was on the horizon because every other dot com in the valley was going through the same thing. Layoffs.

The first layoff was the worst. And the next hundred weren’t any easier…”

Listen to the episode.


Your mind is playing tricks on you.

Research has shown that in group work settings, your brain naturally tends to trust people simply because they sound like they know what they’re talking about. It’s part of the unconscious bias that takes place in your brain every second of the day — a trait that is extremely important to survival.

But that unconscious bias might also be setting you up in a bad work situation. As we’ve heard for years, knowing is half that battle. Simply being aware that your brain is naturally inclined to trust more gregarious or authoritative people means you can guard against it. Instead, trust people you’re working with by looking at their actual capabilities and accomplishments. If you need to, even seek outside opinions.

For more, check out this article in The New York Times.

Tech Trends

You definitely don’t want these cookies.

In an effort to win back some user trust amid their privacy scandal, Facebook is offering a new feature that allows users to delete their browsing history on the site.

“In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too.” -Mark Zuckerberg in a Facebook post

The feature should allow users more control over which apps and third parties have been given access to their information.

Marketing Trends

If you love Trader Joe’s Sriracha Chips as much as we do, you’re going to love this…

The grocery store chain is trying out a new marketing strategy — a five-part podcast that will take shoppers behind the scenes of how Trader Joe’s discovers products, introduces you to their corporate execs, and more!

TJ’s move into the podcast world is becoming a frequent marketing strategy for many businesses, as the new-ish form of media grows in popularity exponentially. Podcast listeners are diverse and dedicated, and creating a story for customers seems to be the new way brands want to connect.

To get the Trader Joe’s story in your ears, and to find out more about the future of podcast marketing, head here.

The Best of What We Are Listening To

Want to upgrade your selling and biz skills? Head over to The Advanced Selling Podcast. In quick, 20-minute episodes, hosts Bryan Neale and Bill Caskey will teach you everything you need to know about the art of making the sale!

Start Here: Episode #493 — Personal Story Critique

If you are not in the podcasting mood or need something that you can work to, then check out this relaxing playlist: Minimal Piano

Writer Spotlights

The Influencer Marketing Playbook by Colin Darretta

How to Become World-Class at Anything by Duncan Riach, Ph.D.

The Biggest Lesson From Studying Billionaires by Matt Bodnar

I Have a Reputation for Making People Cry by Amy Torres

Why Most People Will Remain in Mediocrity by Anthony Moore

Our Media

The Mission is a new kind of media company. We publish stories, videos, and podcasts to help smart people get smarter. You can find us on Facebook, Twitter, and Instagram or learn more about us here. We’d love to connect!

Custom Podcasts

The Mission helps mission-driven companies build trust and connect with customers in a new way.

We create custom podcast sponsorships for enterprise companies. To learn more about why companies like Salesforce trust us to produce results, connect with our team here.

Bugging Out was originally published in The Mission on Medium, where people are continuing the conversation by highlighting and responding to this story.

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