Burn Your Plan A

The Mission Newsletter, 5/31/18

“It is the mark of an educated mind to be able to entertain a thought without accepting it.” –Aristotle

Reading Books Will Help You Build These 7 Habits (Part 2)

Episode 24 of The Mission Daily

In yesterday’s episode, we discussed 3 (of the 7) habits that reading will help you build. Today, is part 2 of that discussion where we’ll cover the final 4 habits.

Remember: Books are a powerful technology that allow us to do more with less. Take advantage of their easily accessed and consumed power. 🤗 📚

Listen to Episode 24: Reading Books Will Help You Build These 7 Habits (Part 2)

The Mission Daily is a podcast dedicated to accelerated learning and helping you become healthier, wealthier, and wiser. It is designed to help you learn — as fast as you possibly can.

New on The Story Podcast

Burn Your Plan A

This is the story of two men who tried to sell their company that nobody wanted to buy… so they had to turn to Plan B….

Listen to Episode 2: Burn Your Plan A

Season 3 of The Story features twelve technology trailblazers who started a business that changed the world. Subscribe now, and start learning the stories behind the technologies that make up our world.

News That Matters


Practicing that downward dog could be doing way more for your body then just putting you into a zen state.

Scientists have found that a regimen of gentle stretching can have a positive effect on human cancer patients, specifically breast cancer patients. As part of an ongoing effort to find more non-pharmacological treatments for cancer, the researchers who headed up this study think they may have found a promising new road to travel down.

In the study, the scientists used mice to test various stretching regimens and found:

  • Tumor growth from weeks 2 to 4 was significantly slower in the stretch group mice
  • Final tumor volume was 52% smaller in the stretch group

More on the study can be found here.


If you’re an entrepreneur, you know that securing capital is one of the greatest challenges you’re going to face.

To get a leg up, it’s helpful to know exactly what you’re getting into in the first place when you meet with possible investing partners. Mark Suster breaks down the process from defining the types of partners and analysts, to what to expect in the hours and days after your pitch.

But the biggest thing, ultimately, is who you know and how they can help you. Forming meaningful relationships with possible investors can lead you to relationships with their partners — and if the people in the room know you before you pitch to them, you’re much more likely to walk away with some new venture capital.

Read more of Suster’s advice here.


Psychologist William James was famous for his theories on things like mysticism — super-sensory states of insight and connectivity.

In the years since James published his works on mysticism, psychologists have been trying to study the state of consciousness and understand if it’s even real. Whether or not it is, James believes that when people go into mystic states they become more in tune with their feelings and beliefs.

“‘In mystic states,’ he writes, ‘we both become one with the Absolute and we become aware of our oneness.’ In short, there are two characteristic outcomes: optimism and monism. This, he believes, is amply demonstrated in copious accounts of mystical experience. Generally speaking, they move ‘from a less into a more, as from a smallness into a vastness, and at the same time as from an unrest to a rest. We feel them as reconciling, unifying states.’”

More on this fascinating topic here.

Tech Trends

Virtual keyboards are coming for writing jobs! At least, that’s what some people think when they hear about Botnik, an AI keyboard.

And while Botnik (not to mention Siri or Alexa) doesn’t always get it right, most of the time it’s still pretty funny — and that’s the point.

“Art created by artificial intelligence has become a reliable success in the finicky world of viral content, resulting in everything from eerie cat drawings to dadaist punk music. Botnik’s interactive keyboards let anyone create surreal rearrangements of familiar words.”

The developers hope that Botnik will be used by comedy writers, advertisers, and more to come up with strange new ways of blending AI and human creativity.

More here.

Marketing Trends

As companies scramble to comply with the implementation of the new GDPR (General Data Protection Regulation), programmatic ad demand and sales have been suffering.

Companies must comply with the GDPR rules governing how they collect and use people’s data — and the people’s right to opt-out of such collection. While all of these changes are being made, and companies re-establish who and what they have information about, personalized and third-party ads have taken a hit.

Google is working on integrating new software into its ad exchange business, but the process has not gone well so far. Many companies believe Google waited too long to implement the necessary changes, thus creating a bottleneck when the new rules went into effect.

More on the situation here.

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The Best of What We Are Listening To

Launch Chat is a daily show answering all your startup questions. If you’re an entrepreneur or startup founder trying to build the next big thing, then tune in as Jake Hare (and the whole Launchpeer team) dish out knowledge about all things startup. Launch Chat combines Jake’s experience working with hundreds of startups around the world and distills that knowledge into quick 15-minute episodes. 🎧 🎙

Even cooler? To celebrate the launch of their new podcast, Launchpeer is hosting a giveaway! You can enter to win a free ticket, flight, and hotel stay to TechCrunch Disrupt in San Francisco this September! Sign up here.

Writer Spotlights

How to Win at Life No Matter What Happens by Kevin Harrington

5 Things I Wish I Knew In My Twenties by Scott Tonges

We Did It to Make Margarine by Seth Miller

How to deal with when your team is sad… by Jonathan Lowenhar

Poor Leaders Promote Competition. Choose a Better Way. by Jake Wilder

Technology to Shape the Future of Media & Entertainment. by DataArt

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The Mission is a new kind of media company. We publish stories, videos, and podcasts to help smart people get smarter. You can find us on Facebook, Twitter, and Instagram or learn more about us here. We’d love to connect!

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Burn Your Plan A was originally published in The Mission on Medium, where people are continuing the conversation by highlighting and responding to this story.

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