Recent News: NMI Acquires IRIS CRM, Expanding Deeper in the Commerce Value-Chain

Tag: maximizing ROI

IRIS CRM - NMI
Featured Article NMI Acquires IRIS CRM, Expanding Deeper in the Commerce Value-Chain

To meet increased demand for full commerce enablement solutions, NMI and IRIS CRM’s joint offerings better enable ISO, ISV, bank and fintech partners SCHAUMBURG, IL – JANUARY 18, 2022 – NMI, a leading full commerce enablement technology company, today announced it has acquired IRIS CRM, a premier merchant services CRM and comprehensive merchant management platform […]

Merchant Services CRM IRIS CRM is Ahead of the Curve on Demonstrating Social ROI
Read MoreIRIS CRM is Ahead of the Curve on Demonstrating Social ROI

  Merchant Services CRM   MarTech Advisor posted an article that marketers should work with the CRM team of their organization to measure social ROI. A particularly strong recommendation they make states, “Another way to prove social marketing value (a path less explored) is to analyze the impact of ‘persona’, behavioral, and stratification data on CRM campaigns […]

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