To meet increased demand for full commerce enablement solutions, NMI and IRIS CRM’s joint offerings better enable ISO, ISV, bank and fintech partners SCHAUMBURG, IL – JANUARY 18, 2022 – NMI, a leading full commerce enablement technology company, today announced it has acquired IRIS CRM, a premier merchant services CRM and comprehensive merchant management platform […]
Tag: maximizing ROI

Merchant Services CRM MarTech Advisor posted an article that marketers should work with the CRM team of their organization to measure social ROI. A particularly strong recommendation they make states, “Another way to prove social marketing value (a path less explored) is to analyze the impact of ‘persona’, behavioral, and stratification data on CRM campaigns […]