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Why You Should Advertise to Yourself

The Mission Newsletter, 6/27/18

“I would rather be a hot mess of bold action, a make-it-happen, learn-on-the-fly kind of person, than a perfectly organized coward.” — Brendon Burchard

Advertising to Yourself

Episode 43 of The Mission Daily

Advertising is a powerful tool used by corporations and brands all over the world to motivate people to act certain ways. In this episode, Chad is joined by Stephanie to talk about why advertising to yourself — either on your fridge or from your phone — can be just as powerful in creating positive changes in ourselves.

The Mission Daily is a podcast dedicated to accelerated learning and helping you become healthier, wealthier, and wiser. It is designed to help you learn — as fast as you possibly can.

From the Archives

Build Your Reputation, But Don’t be Afraid to Destroy It

“After being kicked out of his first company, the young man spent a decade in the wilderness. He had ‘destroyed’ his reputation.

But what if destroying our reputation is exactly what we need?

What if not being afraid to destroy our reputation — in pursuit of truth — is a superpower?”

Read the article on Medium.

News That Matters

Health

If eating french fries is wrong, we don’t want to be right.

We do want to stay alive though, so this is some tough news. In a study published in the American Journal of Clinical Nutrition, the potato consumption of 4,400 older people between ages 45 and 79 was examined, and researchers found that those who ate fried potatoes at least twice a week had a risk of death twice as high as those who stuck to a more healthy form of potato.

The link is merely classified as an ‘association’, not a cause, because more research is needed. But things don’t bode well for our favorite fried food (other than doughnuts).

More on the study here.

Wealth

Investing can be the best thing a person does, or it can wind up being that person’s downfall.

In a recent essay in the Collaborative Fund, Morgan Housel takes you through some of the things he’s learned along that way and dispels some of the myths that scare people away from investing.

Some of the things Housel touches on include not letting your personal history cause a bias, because the world is so much bigger than what’s happened to you personally. Plus, he advocates for understanding that you need room for error. Investing in order to build wealth, if you want it to work properly, should happen over many, many years, if not a lifetime. During that time, mistakes will happen, but so will successes.

Get more helpful tips from Housel here.

Wisdom

Going to space may seem like a dream — which is why people are investing in private space flight experiences such as SpaceX and Virgin Galactic. Those companies are hoping to make space flight accessible to the public, which is great, but there are certain elements of getting to space that are worth considering. NASA astronaut Anna Fisher is on a mission to spread her knowledge of space travel to those who want to know what’s up in space.

Fisher says space sickness should be a concern. The ailment occurs when first leaving Earth’s orbit, and causes vomiting and other unpleasant side effects. Plus, hanging out in microgravity can have adverse impact on bodily functions from how your metabolism works to heat regulation, heart rhythm, muscle tone, bone density, eyesight, and the respiration system.

Get more of Fisher’s insights here.

Tech Trends

In a new breakthrough in collaborative AI algorithms, a group of researchers and programmers at OpenAI, a nonprofit in California, have come up with an AI algorithm that can beat humans in a strategy computer game.

While creating the algorithm, researchers needed to make sure that the AI didn’t simply know how to play the game, but how to work with other AIs to strategize and beat their amateur human opponents — which they did.

There are many benefits to this kind of technology, particularly in commercial and industrial use:

“AI algorithms could, for instance, team up to outmaneuver opponents in online trading or ad bidding. Collaborative algorithms might also cooperate with humans.”

Learn more here.

Marketing Trends

Traditional on-air radio programs are turning more and more toward creating podcasts in order to get their content to larger audiences.

Whether repurposing radio shows and making them available as on-demand podcasts, or creating additional, stand-alone podcasts that support either the host or the brand, radio networks and personalities across the country are approaching podcasts as just another form of marketing.

Learn more about the strategy here.

Education Trends

New research out of China has found that musical education may have a positive effect on spoken language.

In comparing children who had musical training with those who went through only traditional reading training, those who took piano lessons fared better in certain areas than those who did not.

“After six months of piano lessons, researchers found that the students were better at differentiating between spoken words and vowel sounds. The group with reading training had similar results. However, the difference between these two groups came in ‘consonant-based word discrimination.’ The piano lessons group did better; this correlated to the group’s response to differences in musical pitch, which was observed immediately after the children heard a pair of notes in a sound-proof room and were then asked to differentiate between pitches.”

The results suggest a strong link between the way brain cells and neurons process and respond to pitch. 🧠 🎶

More on the study here.

Submit Your Answer to Win Cool Prizes.

The Best of What We Are Reading

Westworld’s season 2 finale aired this week! This season has been filled with twists and turns that left many fans confused and some even critical. EW recently interviewed Jonathan Nolan to understand why this season’s plot was so complex and get his view on how it relates to our real world.

“…every time I turn on the news I’m provided with fodder for our discontent. I think our timing might have been exactly right on. Listen, I’m surrounded by the wonders of the creations of human beings. I have children and [co-showrunner Lisa Joy] and I are reminded daily of how much beauty there is in humanity. But yeah, you turn on the f — ing news and it’s a s — t show. And I’ve been reading a lot of history this season, a little bit connected to the show, but also just following the train of things I’m interested in, and it’s depressing to realize how familiar some of these problems are, right? It’s like we just can’t figure these f — ing things out. We come back to them again and again. It’s as if there’s a flaw — and this is very much the premise in our second season — there’s a flaw in our code and it follows us around. Wherever we go, there we are. And we just can’t get out of our own f — ing way. All the beauty and incredible things we brought, and we just consistently find a way to f — it up…

Much of [dramatic storytelling across the ages] has concerned itself with ‘how will we overcome?’ and personal growth and change. At a certain point you gotta f — ing call it. We’re not going to fix this s — , we’re not going to figure it out. But there’s an opportunity for the things that replace us to do so. And that’s the dream of every parent, right? That their child doesn’t face the same things they do, that they make better choices? But there does seem to be a pattern of behavior that follows us, that history echoes from the past, the same mistakes, the same foibles. So you say: At what point does this fix itself? Or are we just stuck this way?” — Jonathan Nolan

Read the condensed interview without spoilers here, or read the full interview here.

Writer Spotlights

Encourage People to be their Best. 3 Ways to Drive Ownership. by Jake Wilder

Don’t Aim To Be A Contrarian Thinker. Aim For This Instead by Praveen Tipirneni

Heroic Determination: Happy Birthday Helen Keller by Jon Fitzgerald

Our Media

The Mission is a new kind of media company. We publish stories, videos, and podcasts to help smart people get smarter. You can find us on Facebook, Twitter, and Instagram or learn more about us here. We’d love to connect!

Custom Podcasts

The Mission helps mission-driven companies build trust and connect with customers in a new way.

We create custom podcast sponsorships for enterprise companies. To learn more about why companies like Salesforce trust us to produce results, connect with our team here.


Why You Should Advertise to Yourself was originally published in The Mission on Medium, where people are continuing the conversation by highlighting and responding to this story.

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